Resume

Communications • Marketing • Project Management

AREAS OF EXPERTISE

• Strategic communications planning
• Budget creation, analysis and cost control
• Multiple large-scale project management
• Internal & external corporate communication
• Ability to learn new technology quickly, and incorporate into practice (ROI, SEO, analytics)
• Media relations
• Digital and social media development
• Quantitative/Qualitative data analysis
• Event management, product launches
• Team management and staff development
• Feature article and speech writing
• Writing for the Web

PROFESSIONAL EXPERIENCE

Merrill Lynch, Pittsburgh, PA 2008 – 09
Financial Advisor in Training

Analyzed complex financial data and extracted relevant information for client/institution use; determination of projected financial performance, profitability and individual client need

• Utilized marketing and communication skill set to develop business marketing plans congruent with “restructure and re-growth” initiative
• Created marketing materials in line with corporate branding structure, designed to enhance lead generation and sale

UPMC Health System, Pittsburgh, PA     2004 – 08
Business Assistant/Communication Liaison

Developed and implemented internal communication plan with senior management; Aided executives in regulatory affairs; Hired and developed three member staff, encouraging professional development, writing reviews, and delegating workload

• Spearheaded new internal communications campaign for 2,500 nurses to create horizontal and vertical communication channels; including new newsletters, annual reports, print marketing, Sharepoint web site and internal message board
• Collected, quantified and analyzed quality indicator and staffing effectiveness data for 7 national research databases
• Crafted executive message for regulatory affairs, dealing with Dept of Health and national Joint Commission evaluations

Western Psychiatric Institute & Clinic of UPMC, Pittsburgh, PA     2002 – 04
Conference Planner, Educational & Regional Programming

Handled publicity and logistics for two international conferences, working with numerous agencies like the Convention and Visitors Bureau, museums, transportation and hotels

• Increased conference attendance 12% by creating new marketing strategy and materials for educational programs
• Increased accounts receivable revenue by 20% in 6 months with implementation and training on new invoicing system
• Designed and produced electronic and print media for conference marketing (direct mailers, brochures, and press releases)

US Steel, LLC, Pittsburgh, PA     2002 – 01
Statistical Analyst, Processed Products

Analyzed sales and marketing data for processes division of $23M steel manufacturing company, utilizing databases and web-based pricing software; served as office manager

• Developed budget strategy for 9 senior managers, including 2 international correspondents, with 4% cost savings to LY
• Created executive presentations highlighting department cost savings, increased sales and quarterly projections

MILITARY EXPERIENCE

U. S. Navy, USS Mobile Bay (CG-53), Yokosuka, Japan - Electronics Technician 1994 – 1998
Distinguished Military Graduate – U.S. Navy, Electronics “A” school and CIWS “C” school

EDUCATION

BA, Media and Professional Communication, University of Pittsburgh, Pittsburgh, PA
Professional Certificates:  Public and Professional Writing; Corporate & Community Relations

PERSONAL AFFILIATIONS

International Association of Business Communicators (IABC), “Celebrate Life, Celebrate Art”/PERSAD, “Donate Life” Organ Donation Drive, American Heart Association, American Cancer Society and Pittsburgh Sports League (Tennis)